SALES & DISTRIBUTION DASHBOARDS

FELLOW ANALYTICS VISUALIZATIONS SALES & DISTRIBUTION DASHBOARDS IS A SET OF PRE-BUILT ANALYTICS VISUALIZATIONS OF AN INSURER’S SALES & DISTRIBUTION DATA

FOR BETTER ANALYSES

Executives and Managers within a carrier’s Sales area require visibility into the dynamics related to sales performance, including metrics for DWP, earned premiums and policy counts.

This information helps set and follow growth objectives for a specific team, for brokers and agents, or for a given product line. Visibility is also provided through visualizations to other factors affecting profitability, such as Flex usage, New Businesses, Renewals/Retention ratios, agency incentives, customer calls statistics, claims frequency and severity.

Example | SM-01 – SALES PERFORMANCE ANALYSIS DASHBOARD

SM01 - SALES PERFORMANCE OVERVIEW Dashboard

SM-01 shows an overview of sales on all lines of business filtered by LOB, time elements and regions. Other related dashboards show more detailed information on a given LOB or insurance product.

Other applicable Disciplines – Product Management and Underwriting

THE SALES & DISTRIBUTION INFORMATION NEEDS MODEL

Visualization - Sales and distribution

SALES & DISTRIBUTION ANALYSES DASHBOARDS

SALES PERFORMANCE
SM01

This dashboard provides visibility into factors affecting sales performance results. This type of analysis involves tracking of Weekly Premiums, PIF by Product, Account Business Tracking, Quotes activity, Trends in Policy and Earning summaries.

AGENCY PERFORMANCE
SM02

This dashboard provides visibility into agency (broker) activities and performance to identify and address issues affecting sales objectives and marketing efforts. This type of analysis involves tracking of Account Business, Quotes activity, Performance by product, Incentive tracking, Profit Sharing, Commissions by product and Agency tenure/profile.

MARKET RESEARCH
SM03

This dashboard provides visibility into market research related measurements to support the Sales and Marketing, Product Management and Regional Operations groups. This type of analysis involves tracking of Market research, Territory production targets, Surveys of Claims (as drivers to the loss ratio), Policy Holders and Agencies

ACCOUNT / CUSTOMER
SM04

This dashboard provides visibility into account / customer combinations to obtain visibility into Account and Customer profiles (Personal or Commercial) based on demographic groupings or a market segments, age bands, social class, ethnicity, education, income, residence, and gender.

WEB CHANNEL
SM05

This dashboard provides visibility into how clients interact with an insurance carrier using the carrier’s WEB portal. This type of analysis involves looking at how clients use the portal for obtaining quotes, make enquiries on new and existing issues and complete payments.