Documents

The Missing Link:
Creating a Competitive Advantage
by Linking Customer Interactions
to Customer Analytics

Article

Article


Article published on Insurance-Canada.ca

In a highly-competitive domain such as insurance, the linking of Customer Interactions with Customer Analytics —two areas that are traditionally distinct — offers compelling advantages. The predictable results are proactive decision-making and competitive advantages.

Download this article to gain insight on the advantages of linking analytics for Insurers.